This new BBC3 series “Secrets of the Superbrand” tries to do what it ways on the tin, but unfortunately some secrets couldn’t be further from the truth.
Secrets of the Superbrands’ presenter, Alex Riley, presents the first in the series about looks into superbrands secrets. First up technology and “secrets” about Apple, Facebook, Google, Microsoft, Nokia and Sony.
The presenter starts off the program talking about an Apple stores opening being similar to aspects of religion. He somehow thinks that Apple are making people subconsciously believe they’re in a religion due to “the Apple stores looking like churches with their stone floors, arches and little altars”. A short camera shot later we once again see the outside of this store, and like most other high-street stores through-out the country the interior matches the exterior.
After a few different companies, and 26 minutes in, it’s time for the PlayStation report. We see the presenter taking a trip to the states to find out how much the PLAYSTATION 3′s components cost in comparison to what Sony were selling the console for. The problem with this? Let me take you back to this 2006 IGN article, stating that the PLAYSTATION 3 was manufactured at a loss of about $200 per console. Something which changed in 2010, when Shuhei Yoshida (SCE WWS President) announced that the PlayStation 3 was now profitable.
Lets see what the presenter has to say back in his hotel room. 4,000 individual bits… States what we knew previously (about $200 loss as of 2006), and then states that Sony are making about $37 loss per console.
Thinking about it, this program could have been produced last year when Sony were still making a loss, so we can sort of forgive them for that, but not for this next minute.
Still in Los Angeles, we hit the biggest issue with this episode, the biggest flop of BBC research for sometime. But before we continue, do me a favour… go grab any PS3 game, flip it over. Now, tell me what logo’s you see in the white terms and conditions section, these ones right?
- Region code
Back on track with the super rare 20GB PLAYSTATION 3′s guts scattered over the hotel bed, the presenter takes the Blu-ray drive to hand… “This Blu-ray drive alone accounted for $107 cost… and actually you don’t need a Blu-ray player to play games”… Yep you read that direct quote right, “you don’t need a Blu-ray player to play games”… must be pixies then… or hamsters.
Back in HMV, we’re moving onto the Blu-ray brand, but not before another dodgy brand transition. Blu-ray “shouldn’t make much difference to gaming, except add a chunk of change to the price…”. PS2 games were £40… PS3 games are £40… lot of difference there. “…So what’s it doing in a PS3, more research connected the PS3 to an old story about Sony”, the battle between Betamax and VHS which was ultimately won due to the porn industry. Because you know, it has nothing to do with games being on Blu-ray? True, it was probably helped by the porn industry, but probably not as heavily as this program makes out.
Anyway, the program strangely strays onto HD-DVD vs Blu-ray and more porn, including a little boobage, but in the background.
This presenter also makes the rookie error of referring to Blu-ray as a DVD format, some people just need to do more research on the things they’re presenting about.
Source: BBC 3 – Secrets of the Superbrands: Technology (Available till June 9th 2011)